Google trends are what Google autocompletes a search query with. These are based on what has been most searched for in recent time. We can use this to see if our film and its themes/ topics is something desired for on google. Google allows you to search the top horror films and the trending horrors. When we typed horror films into google the following films popped up first: The Exorcist, The Shining, The Babadook, The Blair Witch Project and The Conjuring.
Google has many websites that decide on the best horrors from different perspectives. This shows that horror is a popular genre and has many ratings across the web.
This graph clearly shows how much the genre of horror has increased in popularity since 2004, which suggests that making our OTS will mean there's a lot of competition. But on the other hand it's the right time to make a horror film as they are so popular in today's society.
Currently number 1 on the list of films is The Conjuring, which was released in 2013. This film has become increasingly popular ever since its release, especially since the sequel released earlier on this year (June 2016). The next films on the list include Sinister 2, Unfriended, Jessabelle and Insidious which are all supernatural horror films. This means that there is a clear gap in the market for our slasher OTS as supernatural is the most searched horror film.
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To make sure we make the right horror it needs to match the contents of some horrors that received higher ratings and are most popular on google.
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