who would the audience be for our horror?
To find out the audience of our horror, we conducted a number of interviews showing the audience watching our opening sequence and telling us what they saw as good ad effective and what they would change.
targets |
By allowing a various range of people to watch our horror we found that our target audience was the age 16 and older groups. This is because our opening title sequence is a lot more complex and younger generations would not understand why we included certain things.
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We were also able to gain feedback from our audience although they were of the younger audience, therefore showing that they were undecided on their decisions of what they thought.
Overall, we found that people enjoyed the location of our horror and found that it was an effective place to bring the horror to life. Many people enjoyed the use of still images within the sequence as they felt it was a lot more effective than using continual still images.
Overall, we found that people enjoyed the location of our horror and found that it was an effective place to bring the horror to life. Many people enjoyed the use of still images within the sequence as they felt it was a lot more effective than using continual still images.
Overall, the audience for our opening title sequence would be from age 15 upwards because it involves gory scenes and is more complex. We know this because the younger audiences were unable to understand the reversed storyline and therefore they cannot be the target audience.